What is the Difference Between You and Other Generic BOT Blocker Companies?

Every now and then we encounter clients who often wonder whether they can simply settle for Generic bot blockers, anti-credit/bank fraud vendors or even CDNs that add a security level.

In our opinion, generic solutions are not intended to focus on anti-ad-fraud.


  • Most of the models in credit fraud are profiling the user interaction. Ads are different. They are integrated in iframe, so all keyboard or mouse interactions are usually non-viewable.
  • Not all ad-fraud types are related to bots and hosting providers. You need to be familiar with the adtech world… Some take the form of domain masking while others take the form of app masking. Having a generic CDN or bot blocker is less of a fortification.


For further details about ‘blocking’ over digital platforms, please read our post about Skype. It has a more concrete illustration of how we address blocking related to ads and bots and anything that follows.

-Zac

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